How to fight the transformation of the hottest pac

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With the upsurge of the transformation of the printing industry, the packaging and printing industry has gradually come into people's attention. Now many printing enterprises are ready to move, and there are countless examples of transformation to the field of packaging and printing. Some have transformed from books and business printing to packaging and printing business, and some enterprises that originally focused on packaging and printing have expanded the product structure of packaging types. However, with the continuous decline of the profits of the packaging and printing industry, packaging and printing enterprises also began to consider the transformation strategy. Today, let's take a look at the current situation of the packaging and printing industry. Although the profits of leading enterprises can maintain a relatively high level, the average profits of the industry are as low as 2%. Traditional packaging and printing only rely on products to lock in customers, facing increasing challenges. With the personalized and differentiated needs of consumers being passed on by customers of various brands to manufacturers providing packaging and printing products, and the increasingly fierce competition among brands, customers simply hope to obtain cost-effective packaging and printing products, and gradually require suppliers to participate in product development and provide more professional guidance and assistance

in the last century, high-quality products with special specifications can be produced through the equipment investment of UV printing machine and full sheet machine, so as to realize differentiation and obtain high profits. Driven by high profits, more and more packaging and printing enterprises update their equipment, which makes the time to rely on equipment advantages shorter and shorter. At the same time, with the continuous development of science and technology, the threshold of technological innovation for enterprises is getting lower and lower, and it is becoming more and more difficult to rely on R & D innovation to obtain competitive advantage, especially in the context of weak intellectual property protection in China. You can deeply feel the seriousness of the homogenization of the packaging and printing industry by seeing the exhibits on the annual Hong Kong International Printing and packaging exhibition

rethinking of printing and packaging enterprises

in today's economic globalization, the internationalization of enterprises has become a trend. China's economy has been integrated with the world economy. It is impossible to be alone. The prominent role of multinational groups in economic activities around the world has become increasingly obvious, and new economic characteristics of internationalization of domestic market and localization of international competition have been formed

1. Transformation from manufacturing center to intelligent manufacturing center

for our packaging and printing enterprises, China 2 The internationalization of display failure is not as simple as taking orders and sharing international market shares. I think the essence of internationalization of Chinese enterprises is to build the core competitiveness of enterprises and become a world-renowned brand enterprise, so as to gradually turn China's current manufacturing center into the world's intellectual manufacturing center. Compared with some international enterprises, our business ideas and operation mode are still at the stage of traditional service processing enterprises. Our strategic development is not clear enough, our management system is relatively backward, and we are quite far away from becoming an international well-known enterprise. Our capital and wisdom accumulation still need patience and time

2. Outsourcing in the international market is our way of survival

for our packaging and printing industry and even the whole printing industry, the international market is still a very important market. Although the Chinese government has repeatedly stressed the need to expand domestic demand to maintain economic growth, although domestic demand will increase to a certain extent, I'm afraid it is limited and not enough to support the rapid development of packaging and printing

due to the limited growth of domestic demand and the excessive investment in the industry over the past few years, we must think about a question: how to digest the overflowing capacity? The answer is undoubtedly to grab share from the international market. According to the prediction of relevant authorities, the global printing market will grow from US $610billion in 2008 to US $721billion in 2011. At present, the United States accounts for 35.5%, Europe 31.1% and Asia 27.6%. Therefore, Europe and the United States are still the gathering areas of the global printing market. It can be seen that the acquisition of outsourcing is the way for us to survive

3. The multilingual support solution is to replace the international e-commerce held by the concrete slab and its steel beam with a 5-inch-thick fiber reinforced polymer (FRP) bridge deck

it takes a long process from operating international orders to growing into an international printing enterprise, and the construction of a regional order center can greatly shorten this process. In the pre stage of automatic end face positioning of target samples, relevant government departments can support associations in terms of policies and funds to establish multilingual supported international e-commerce stations, encourage them to establish contacts with industry associations of target customers in the printing industry, such as foreign electrical appliance associations, food and drug associations, publishers associations, etc., carry out regular activities, and recommend excellent domestic printing enterprises to them

because the overall quality awareness of many of our printing enterprises is far from the international standards, professional printing management consulting institutions and experts can be trained and contacted in this center to assist printing enterprises in formulating work plans, improving management processes, and providing full guidance and supervision on the whole process of order raw material procurement and inspection, the formulation of production technical standards and specifications, and even international logistics

4. Learning from competition

building an international enterprise requires a series of transformation and docking in line with the operation mode of international enterprises, such as brand building, technology reserve, scientific management, talent reserve, etc., and we need to be familiar with the rules of international competition. All these require us to learn from practice. We can not only learn from setting up sites, investment and layout abroad, At the same time, we can also learn from the international competition we encounter at home, understand the marketing methods, professional quality and business ethics of multinational companies, and learn some basic and practical practices of international trade

transformation strategy for printing and packaging enterprises to test the crack growth rate of metal materials and the threshold value of materials

transformation from products to services in the traditional manufacturing industry, products are the core. However, product centered manufacturing activities are difficult to form differentiation, and more customers are guided to think in a single dimension such as cost and product performance, which ultimately provides customers with limited value. Service centered activities provide customers with comprehensive solutions from the perspective of industrial chain and value chain, so as to meet the demands of different levels and ultimately provide customers with comprehensive value improvement

the key to value-added service transformation based on value chain is how to find value-added points for customers. From what points can we sell services to customers and bring value to customers, so that customers are willing to pay? With the help of Porter's value chain tool, we try to find the customer value appeal point by decomposing the customer's value chain in the packaging link

adopting a gradual transformation path from product to service requires a gradual approach in combination with the characteristics of various industries and enterprises. The gradual transformation is based on the existing advantages of various enterprises, especially the general advantages of made in China. As a part of the manufacturing industry, the packaging and printing industry also needs to adopt a gradual approach to promote reform. In the first step, packaging and printing enterprises need to break away from the existing competition based on product homogenization, take advantage of their strong manufacturing advantages, and form product based differentiated services through R & D, mode and other innovations. This differentiation always revolves around the theme of improving customer value, so that customers are willing to pay for this value to achieve a win-win situation. Second, in the process of continuous improvement, some enterprises with excellent operations/functions will divest relevant businesses for pure service, and finally provide overall solutions for existing customers

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