The hottest small household appliances keep up wit

Small household appliances keep up with the smart trend smart product positioning high-end

small household appliances keep up with the smart trend. With the continuous improvement of people's living standards, small household appliances, whether in category or function design, are constantly upgrading. Its functional design is not only high-end, but also intelligent. Smart products are positioned at the high end. Small household appliances catch up with the trend of intelligence

at present, there are hundreds of small household appliances in China's market, which are mainly divided into kitchen small appliances, purification small appliances, bathroom small appliances, living small appliances and so on. With the continuous improvement of people's living standards, small household appliances, whether in category or function design, are constantly upgrading. Its functional design is not only high-end, but also intelligent

in fact, the intellectualization of small household appliances is no longer a strange concept. As early as 10 years ago, insiders put forward the view that intelligence is the key to small household appliances in the future. In the past two years, smart home appliances have become the symbol of fashionable new life, and smart small home appliances have become the new favorite of the market

Jiang Feng, President of China Household Appliance Association, pointed out that during the Eleventh Five Year Plan period, China's small household appliances maintained a share of about 60% in the global export market, and China has become the world's most important small household appliance production base. During the 12th Five Year Plan period, with the improvement of people's living standards, the domestic small household appliance market will usher in greater consumption space

intelligent automatic recognition capability has become the development trend of the whole household appliance industry. Small household appliances have been developed unprecedentedly through the software of special process experimental machine, and the level of intelligence has been continuously improved. For example, the dishwasher with special program design can set different water pressure for different positions of the dishwasher, automatically identify dinner plates and glasses, and wash them to varying degrees. The noise of the dishwasher is also minimized

since this year, cross-border interconnection has become the focus of the small household appliance industry. For example, by using the air cleaning robot and connecting the app, you can intelligently control the air conditioner and refrigerator in your home and monitor the dynamics in your home. Let consumers know the situation at home even in other places

Wang Lei, vice president of the China Household Appliance Association, said that judging from the products that applied for the aplan award this year, there are many small household appliances with intelligent control functions, and a large number of smart small household appliances were shortlisted for review. 2014 has become a year of smart shopping for small household appliances

smart products are positioned at the high end

all kinds of smart appliances launched by home appliance manufacturers are mostly positioned at the high end, especially smart small appliances, whose prices are even close to large appliances. Such as 4999 yuan rice cooker, 3000 yuan water dispenser, nearly 8000 yuan juicer and so on. Induction cooker, hanging ironing machine, razor, etc., the price of thousands of yuan is not uncommon. Most of these small household appliances are labeled with smart and healthy labels

the report released by zhongyikang shows that in recent years, the domestic small household appliance market has developed quite rapidly, and is gradually transitioning from simple products with single function to multi-functional products in the intelligent era. For example, another team from the University of California, Los Angeles is developing a kind of adhesive tape pot product, which has been rising in the domestic market for nearly 10 years, and has gradually formed a benign market body, and the brand concentration has further improved. Among them, the market of medium and low-end products tends to be saturated, while the growth trend of high-end products is increasingly obvious

according to the company's monitoring data, electric pressure cooker products in the price range of 350 yuan to 450 yuan are the most popular, accounting for 31.28% of the retail market share, and high-end products show a slight growth trend; In the first half of this year, the retail sales of small kitchen appliances and rice cookers, which are the most popular household appliances in China, reached 6.7 billion yuan, an increase of 8.3% year-on-year

against the background of steady growth in the market when designing hydraulic universal experimental machines, the mainstream market position of computer-based rice cookers has been further consolidated, with its retail sales share rising from 67.8% in 2012 to 77.8% in the first half of 2014. At the same time, as major brands have increased investment in IH heating products, the retail share of IH heating computer-based rice cookers has reached 14.2% in the first half of this year, an increase of 6.1 percentage points over 2013

floor sweeping robot is a high-end intelligent model in vacuum cleaner products. According to the retail monitoring data of zhongyikang, the retail volume of vacuum cleaner Market in 2013 decreased by 11.18% year-on-year. However, as a sales hot spot, the retail volume of sweeping robot increased by 25.27% year-on-year, and the retail volume increased by 32.27%, becoming the only category of vacuum cleaner products with positive growth; In terms of price, floor sweeping robots are much more expensive than ordinary vacuum cleaners. According to the retail monitoring data of zhongyikang, the average price of vertical and horizontal vacuum cleaners in 2013 was generally about 1000 yuan; The price of robot vacuum cleaners is generally more than 2000 yuan, and the investment in technical cost also leads to the fact that robot vacuum cleaners are still in the ranks of high-end products